Brain and Breath: A Journey of Sustainability and Purpose
After 30 years working as a designer in the Portuguese textile industry, witnessing the immense waste and surplus fabrics, I began to feel an unsettling discomfort—as if I were on the wrong side of history. Environmental concerns and social responsibility were often sidelined by market demands, particularly when it came to balancing quality and cost. We all know how hard it is to get things right from the start, and the constant need for innovation often leads to experimentation. The result? Vast amounts of leftover fabrics, knits, and even kilos of yarn deemed unusable, destined for recycling—or worse, the bin.
It was from this unease, combined with a growing desire to make a difference, that the idea for Brain and Breath was born. "Brain" represents the act of rethinking; "Breath" signifies the need to pause, reflect, and realign.
Fashion, by its nature, is fast-paced and consumer-driven. It often contradicts ecological principles. Coming from the fashion industry myself, I saw firsthand how the race for novelty and fleeting trends distances us from reality, from the natural rhythms of life, and even from our physical and emotional wellbeing.
During the pandemic, I was fortunate to spend time in a home by the sea, surrounded by nature. It was there that I truly slowed down, observed, and connected with the pulse of life. Every day, I watched plastic wash ashore, carried by the waves. The ocean’s wear and tear exposed the microscopic particles it left behind in the water, revealing the deeper issue. I read scientific studies, and my understanding of natural and synthetic fibers deepened. I knew how the treatments we apply to textiles cause wear and contribute to pollution. It became clear to me: Brain and Breath could not add to the problem of microplastics in the oceans.
With this commitment in mind, we only use synthetic materials when absolutely necessary, such as recycled polyester threads for stitching or embroidery.
Portugal’s textile industry is a national treasure, and supporting it not only reduces our carbon footprint but also celebrates local craftsmanship. Brain and Breath exclusively collaborates with Portuguese partners—small workshops where we create synergies based on mutual respect and shared values.
We have partnered with a national dye house that adheres to sustainability standards, reducing CO₂ emissions by 70%. Even our paper labels are made in Portugal and certified.
Brain and Breath is more than a product brand. It’s a story—a story of sustainability, innovation, and respect for our planet. With deep roots in Portugal, our mission is fuelled by a passion for design and quality, and a steadfast commitment to ecological practices.

Sílvia Alves
Designer and Founder